BRAND VALUES

WHAT WE STAND FOR.

HOW WE WORK

WORKING PRINCIPLES

Our work is guided by our core values. These values provide a shared framework across the company for collaboration as we strive to deliver on our mission.

G-DESIGN LUXURY CASES was founded on demanding goals and honest values. Since our establishment, GDLC has been at the very top in the field of luxury pool cue cases, creating exceptional products from day one. We are focusing on robust engineering and execution excellence. Every day.


We are making the right choices to provide the best products for our customers. That’s why we partner with the best, ethical factories around the world. Source only the finest materials. It’s a new way of doing things. It`s our way to create outstanding products and setting trends for the future.

“WE’RE SINCERE, TRUSTWOTHY AND RELIABLE."

AUTHENTIC

Authenticity is one of our most important core values. One of the pillars in our daily work and honest relationships with our customers, suppliers and colleagues.

INNOVATIVE

It is our nature to innovate. We are highly creative and strive to connect new ideas with benefits to provide better user experiances.

EXCEPTIONAL

Providing to our customers features, functionalities and user experiances nobody else have.

PASSIONATED

Passion is at the heart of our company. We are continuously moving forward, innovating and improving our products.

DEDICATED

Quality first. What we do, we do very well. We believe it’s best to do one thing really, really well. Great just isn’t good enough.

INTEGRATED

We believe that trust is a fundamental requisite of honest business. That is why we regard integrity as a critical core value.

“ALWAYS CHALLENGING THE STATUS QUO."

SERVICE EXCELLENCE

We know exceptional service is important, and we intend to go above and beyond, and way over the top, because we are 100% committed to doing what is right for our customers. We never rest on our laurels, always meeting our customer's needs and spotting opportunities for new improvements. We want them to be as satisfied as possible with our products and services and to recommend us to others.


OUR SERVICE VALUES

  • Service matters. Treat the customer as you are your own customer.
  • Delivering a WOW-Effect through service excellence.
  • Delivering on our promises and commitments on time, on budget.
  • Treating each customer with dignity and courtesy.
  • Having a 'Best in Class' supply chain.

“BECAUSE OUR CUSTOMERS DESERVE MORE."

WE AIM HIGH

At GDLC, we know that our people are the core of our success. We’re a team focused on winning, and we know it’s not just what we achieve together, it’s how we achieve it that helps us create added value for our products and sustain success.


Working together in an inclusive, performance-driven setting, we collaborate for results and coach each other to bring out our personal and collective best. Our core values are ingrained in our corporate culture and in the way we do business.


We believe in our brand. We also believe that our values are reflected in our unwavering commitment to our brand. Our brand is centered on innovative approaches and practical solutions. We strive to showcase our values within all of our interactions.